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lacoste lacoste . Temporarily. Lacoste, a world-famous French clothing brand, replaced its iconic crocodile logo with endangered animal images to spread awareness about these species and dangers that they are in. For the first time in the brandâs history, Lacoste replaced its signature icon in an effort to raise awareness about the dire situations facing some of the worldâs most endangered species. The tees have logos of endangered animal species instead of the green crocodile, and were launched on the runway during the brand's show at last year's â¦ Cao-vit gibbon (ape): 150. Lacoste's limited-edition endangered species polo shirts. Of course, Lacoste adopted the croc as its brand logo not for reasons of conservation or species awareness. Lacoste leaves its logo to save endangered species - YouTube. The company is only printing out 1,775 shirts. Each of the 10 designs will belong to a dedicated store, and the amount available depends on the remaining population size of each species in the wild. "Generating awareness is equally important to fundraising because in order to solve the problem you need to understand the challenges," he added. In a collaboration with the International Union for Conservation of Nature, Lacoste â¦ "Together these rare reptiles, birds and mammals champion the plight of all known threatened species," IUCN said in a. Wildlife expert Jeff Corwin lauded Lacoste's efforts and said he hoped it would inspire other companies to take on similar projects. Fittingly, the number of tops produced corresponds to the population of the species featured on the logo estimated to remain in the wild. Fashion brand Lacoste has replaced itâs iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. Lacoste is producing each design based on the remaining population of the corresponding species. The 10 animals featured were hand-selected by the IUCN, Lacoste and Paris agency BETC. Lacoste Replaces Its Crocodile Logo With 10 Endangered Species Lacoste Replaces Its Crocodile Logo in New "Save Our Species" Polo Shirt Capsule 2019-05-17 11:27 in Style Words By Heather Snowden However, this time, the shirts will be featuring different endangered animals. crocodile logo with the images of 10 endangered species/Photo from Lacoste This is an archived article and the information in the article may be outdated. The company is using the logo space instead to raise awareness on ten of the worldâs most endangered species in a new campaign. After first unveiling its limited edition line last year, Lacoste is now releasing its second collection in stores across the world on May 22, 2019 which marks the International Day for Biological Diversity. French brand Lacoste has teamed up with IUCN's SOS (Save Our Species) â a nature conservation charity â for a limited-edition collection of polo tshirts. International Union for Conservation of Nature (IUCN): Website | Facebook | Twitter | YouTube The Save Our Species campaign is part of a 3-year partnership with the International Union for â¦ The French clothing company calibrated the number of shirts produced for each series to the population of the remaining animals in the wild. The new Save Our Species collection will highlight 10 endangered species embroidered in the same manner as the crocodile. A post shared by Lacoste (@lacoste) on May 20, 2019 at 12:59am PDT, A post shared by Lacoste (@lacoste) on May 17, 2019 at 2:50am PDT, Lacoste: Website | Facebook | Instagram | Twitter | Pinterest âFor the endangered species of this world, the crocodile abandons its ancestral place,â say Lacoste, who had previously never changed their green croc since its debut 85 years ago. Originally from Northern Ireland, she is an artist now based in Berlin. Lacoste is replacing their iconic crocodile logo with 10 endangered animals that are at risk of going extinct. The Anegada iguana, by contrast, was the most available, with 450 editions. The will be 3,520 polos spread throughout the world—in Seoul, there will be just 400 polos featuring the Moheli scops owl, which is native to the Comoro Islands. Lacoste's crocodile logo was introduced in 1936, and the company has never before sold shirts featuring other animals. 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The iconic French polo brand, Lacoste, changed its crocodile logo for endangered species instead. The number of polos produced for each series corresponds to the remaining population sizes in the wild. The Save Our Species campaign is part of a 3-year partnership with the International Union for Conservation of Nature (IUCN) in a bid to raise awareness of the animals’ dwindling numbers. (CNN) Lacoste temporarily replaced its polo shirts' crocodile logo with the images of 10 endangered species to help counter the threat of extinction. The limited edition polos will be available on 22 May 2019, in 9 cities around the world and on Lacoste.com. Sumatran tiger: 350. French brand Lacoste has teamed up with IUCN's SOS (Save Our Species) - a nature conservation charity - for a limited-edition collection of polo t-shirts. Visit My Modern Met Media. Emma Taggart is a Contributing Writer at My Modern Met. You can find out even more about the campaign on Lacoste's website. Additionally, Lacoste is producing only 444 polos with the North Atlantic right whale logo for its New York store. It is an endangered species mostly because of its very low reproductive rate. The shirts, which are part of a limited run supporting the "Save Our Species" campaign that launched during Paris Fashion Week on March 1, have sold out. Lacoste Now Uses Logos Of Endangered Species Instead of Iconic Crocodile To Raise Awareness When you think of the fashion brand Lacoste, you immediately think of their iconic and easy-to-recognize logo: a green crocodile that is often embroidered on their poloâs, shirts and other clothing items. The âSave Our Speciesâ partnership marks the first time the brand has ever initiated a logo change. By David Blank. The limited edition shirts will be sold at $172.26 and all profits will go towards helping IUCN’s efforts to conserve wildlife. Burmese roofed turtle: 40. Lacoste 's alligator is one of the most iconic logos out there, but earlier this week, it got a huge makeover for a very important cause. The â¦ "It's a great start and I'm hoping it's just the beginning and inspires other companies to follow suit," Corwin told CNN. Want to advertise with us? While she writes every day, she’s also devoted to her own creative outlet—Emma hand-draws illustrations and is currently learning 2D animation.
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