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What is Public Relations?• Public Relations are the management function thatidentifies, establishes and maintains mutually beneficialrelationships … THE COMPONENTS AND TOOLS OF PUBLIC RELATIONS "Public" A group of similar … History of PR 1.4. Without an effective PR, it is very difficult to reach the attention of the target … Public relations experts collect complete information (name, address, agegroup) of their target customers and distribute newsletters to create awareness about their products. Newsletters should … ROLE OF PUBLIC RELATIONS IN CORPORATE IMAGE BUILDING 22-43 2.1. (Columbus, O.Grid, 1980), pp 9, 11. This study focused on Public Relations as a tool for effective healthcare management, using Hetta Medical Centre, Ota, Ogun State, Nigeria, as a study, with the aim of discovering the relationships between good public relations … PR Public 1.5. IMPORTANCE OF PR 2.2. Functions of Public Relations … Different Tools of Public Relations 1. Creation and maintenance of a good public reputation is a complex and ongoing process. BSCMCAJ-: Public Relations 3 INDEX UNIT 1. Need for PR 1.3. The scientific persuasion age of public relations … Analyzer public relations is a public relations with progra m t hat moves head of affairs, e vents and trends and im pr ove t o levels of management consultants and participates i n policies and PR DEFINATIONROLE, QUALITIES, TOOL S 6-21 1.1. Role & Meaning of Public Relations 1.2. Using the tools of social science and psychology, Bernays showed his clients how to tap into their audience’s deepest needs and wants. PR Tools and Techniques. public relations profession into its third major age: scientific persuasion (and the two-way asymmetric model). Courtesy: Raymond Simon, Public relations: concepts and practices, 2nd ed. 1.6. Objective of PR UNIT-2.

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